/Case Study

Learn from the best and the worst in the business. We spotlight a big business or trend and apply it to the small business world.


June 28th, 2018|Case Study, Life at JJUMPP, Online Presence Management, What is JJUMPP|

Everyone can discover the racer within them at UMC We caught up with Utah Motor Sports Campus who started using JJUMPP Software recently and the facility has had huge wins with the system.  [...]

Snapchat and Air Jordan: A Case Study in Mobile Experiences

February 26th, 2018|Case Study|

The means of mobile selling are changing. Agree? If you don’t, consider this campaign from Air Jordan shoes and Snapchat. Earlier this month, they demonstrated the transforming power of experiences into sales. Your small business [...]

Roxberry Juice Co. Case Study

February 7th, 2018|Case Study|

Roxberry is the best smoothie, juice, and health bowl company in the Mountain West. They have multiple locations across Utah and Idaho and recently announced a new location coming in Virginia! Their mission is to [...]

Beats: A Case Study in Emotional Marketing

January 30th, 2018|Case Study|

Last week, Omar Johnson, the former CMO of Beats Headphones spoke at the Silicon Slopes Tech Summit in Utah. In his address, he discussed the beginning of Beats and his experience working with a small [...]

Net Neutrality Effects on Small Business

December 19th, 2017|Case Study|

You’ve probably heard talk of Net Neutrality in the news and on social media. It’s a complex issue with a range of arguments and emotions channeling both sides. Of course, we’re interested in dissecting the [...]

Bad ad Rants – Macy’s Christmas Commercial

December 6th, 2017|Case Study|

Introducing a new segment on our blog. I call it “Bad Ad Rants.” Lest you think this is just a platform for our team to voice their frustrations with poor advertising and marketing, we feel [...]

Chobani: A Case Study in Brand Recognition

December 4th, 2017|Case Study|

When your brand is a Swoosh like Nike or the Windows like Microsoft, brand recognition comes pretty easily. No one is going to mistake Nike for Adidas or Microsoft for Apple. The same isn’t true [...]

Analyzing Black Friday and Small Business Saturday 2017

November 29th, 2017|Case Study|

Another Black Friday weekend has come and gone with a flourish of shipping and several memorable brawls across social media. There isn’t a more polarizing couple of days in American society. It’s full of opposites. [...]

Sweetopia: A Corporate Retiree Starts a Gluten-Free Bakery

November 20th, 2017|Case Study|

After spending 37 years in a corporate career, starting a small business probably isn’t the first item on the agenda for retirees. Golf, grand kids, traveling… of course. But starting a business from scratch? Most [...]

La Croix and 7UP – A Lesson in Positioning

October 31st, 2017|Case Study|

Have you tried La Croix yet? The flavored, sparkling water is taking the market by storm. What started as a Midwest novelty now is a favorite across the country, especially since 2015. La Croix is [...]