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Impact Customer Decision Making In These 4 Areas

By Miles Farnsworth | Dec. 20 2017
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Google Business Listing Posts: How to Use Them

January 3rd, 2018|

A few months ago, Google introduced Google Business Listing Posts. These are featured messages, promotions, event flyers - really any message you want to tell your customers that display right on your Google Business Listing [...]

Follow Hashtags on Instagram and Listen to Your Customers

December 28th, 2017|

December marked the roll out of a new Instagram feature. It’s the ability to follow hashtags on Instagram just as you would follow an account. It looks like some people received this update mid-December (my [...]

Review Management Software: How does it help?

December 22nd, 2017|

The point of this blog post is to answer one question. Is there tangible evidence of how review management software helps a small business? At the end of the day it comes down to numbers [...]

Impact Customer Decision Making In These 4 Areas

December 20th, 2017|

Customer decision making happens in an instance. Quick story. My mom was asking for a shower curtain for her birthday. I wish I could explain to you the agony of purchasing a curved shower rod [...]

Net Neutrality Effects on Small Business

December 19th, 2017|

You’ve probably heard talk of Net Neutrality in the news and on social media. It’s a complex issue with a range of arguments and emotions channeling both sides. Of course, we’re interested in dissecting the [...]

Bad ad Rants – Macy’s Christmas Commercial

December 6th, 2017|

Introducing a new segment on our blog. I call it “Bad Ad Rants.” Lest you think this is just a platform for our team to voice their frustrations with poor advertising and marketing, we feel [...]

Chobani: A Case Study in Brand Recognition

December 4th, 2017|

When your brand is a Swoosh like Nike or the Windows like Microsoft, brand recognition comes pretty easily. No one is going to mistake Nike for Adidas or Microsoft for Apple. The same isn’t true [...]

Analyzing Black Friday and Small Business Saturday 2017

November 29th, 2017|

Another Black Friday weekend has come and gone with a flourish of shipping and several memorable brawls across social media. There isn’t a more polarizing couple of days in American society. It’s full of opposites. [...]

Five Tips to Make Small Business Saturday A Success

November 20th, 2017|

At JJUMPP we’re looking forward to the Thanksgiving holiday, but that doesn’t mean Small  Business Saturday isn’t on our minds. Black Friday might be the heyday for malls and big box stores, but November 25th [...]

Sweetopia: A Corporate Retiree Starts a Gluten-Free Bakery

November 20th, 2017|

After spending 37 years in a corporate career, starting a small business probably isn’t the first item on the agenda for retirees. Golf, grand kids, traveling… of course. But starting a business from scratch? Most [...]

La Croix and 7UP – A Lesson in Positioning

October 31st, 2017|

Have you tried La Croix yet? The flavored, sparkling water is taking the market by storm. What started as a Midwest novelty now is a favorite across the country, especially since 2015. La Croix is [...]

Learning From the Best Marketing in the Business

October 27th, 2017|

Every now and then, it's good to sit back and appreciate great marketing ideas. Great marketing goes beyond picking a nice picture or writing a great caption. It's more than an insightful blog post. Great [...]

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